Building a Data-Driven Marketing Strategy with Kirti Dewan

They explore the importance of building a solid data foundation, aligning sales and marketing metrics, and embracing AI technologies to enhance productivity and strategic decision-making.

Kirti shares her experiences in startups, the challenges of data management, and the significance of collaboration between marketing, sales, and engineering teams.

The conversation emphasizes the need for continuous learning and adaptation in the fast-evolving landscape of marketing technology.

Key Takeaways:

• Data is essential for survival and growth in marketing.
• Building a data foundation requires time and change management.
• Sales and marketing must align on metrics for success.
• AI can enhance productivity by automating tedious tasks.
• It's important to experiment with new tools without over-evaluating.
• Human oversight is necessary for AI systems to function effectively.
• Choosing the right technology is crucial for achieving marketing goals.
• Marketers should be proactive in using AI to gain insights.
• Collaboration between teams is key to leveraging data effectively.
• Marketing can play a significant role in shaping organizational strategy.

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