Why Teams Struggle to Extract Data-Driven Insights (And How MarkovML Solves It)

You’re swimming in data—campaign performance metrics, CRM pipeline data, social engagement, win-loss rates, and so much more. But without top-notch data visualization and AI data-driven insights, raw numbers just create noise and more distractions.

For go-to-market teams, the gap between having data and using data translates to lost revenue growth, lack of agility, and failing to gain an edge over the competition.

Legacy tools and manual data analysis can’t keep up. Spreadsheets don’t surface the trends, static dashboards fail to answer “why,” and siloed systems force you to guess or hypothesize what’s actually occurring.

It’s time to transform chaos into clarity.

Why Traditional Data Analysis Fails Marketers

Traditional data analysis is riddled with implementation hurdles, including pulling together siloed data, analysis delays when you have to wait for a data scientist team, and potentially human error when manual steps are taken with pressure to deliver metrics.

Issue: Customer buying behavior lives in your CRM, ad engagement metrics in Google or LinkedIn Ads, and your sales transaction in a Netsuite. With data scattered across different apps, systems and possibly spreadsheets, how do you get the whole picture?

Siloed Data = Incomplete Insights

Issue: Teams spend hours weekly merging datasets, cleaning errors, and in some cases begging IT or the data scientist team for newly run reports and faster access to updates. These tasks include writing emails, data collection, and data entry.

Time wasted on manual analysis

Issue: Even with enough datasets, it is tough to actually understand the numbers and metrics.

Marketers have to jump through hoops to execute basic SQL queries, often relying on data scientists to build systems for them. According to this report by Funnel.io, 87% of surveyed marketing teams say they still rely on data folks who work outside marketing. 

Jumping through hoops to find answers

Issue: Legacy and mainstream tools show vanity metrics (e.g., “total clicks”) but ignore actionable data-driven insights like-

• Which digital campaigns actually influenced the pipeline?
• Why did our current branded ad campaigns perform worse than in prior quarters?
• Which content types convert high-value leads?

Static dashboards miss what matters

Issue: Manual processes for data extraction, table joins, and analysis often introduce mistakes, leading to mislabeled/misunderstood columns, overlooked outliers, and misattributed ROI.

Human error skews decision-making

The Solution: Data Visualization + AI-Driven Insights

At MarkovML, we bridge the gap between raw data and actionable insights. Whether you’re struggling with understanding digital campaign performance, growth rates, unstructured legacy documentation, or even finding the optimal search-optimized keywords for your next content asset, our platform is the right solution for you.

MarkovML’s AI driven data insights platform converts raw data into revenue-driving action with:

1. Plain-Language Querying

Not an SQL expert? No problem. Just type in your question with an English text prompt, and get fast answers.

2. Data-Driven Insights

With our Data Insights product, you can upload your own dataset or connect directly to your data sources, start chatting with your data, and get instant answers.

3. AI-Powered Data Visualization

Instantly generate charts and graphs to visualize the results of your queries.

4. Dynamic Dashboards

Create comprehensive dashboards to collate and compare multiple charts and graphs. Then start interacting with the charts on your dashboard with more questions.

5. Instant Answers from Legacy Documents

Turn hidden information—from documents and PDFs—into valuable insights with our Knowledge Vault.

Why Marketers Choose MarkovML Over Legacy Tools

Built for GTM Teams, Not Data Scientists

The MarkovML platform is thoughtfully designed to aid go-to-market professionals. No coding or IT support needed. Run apps from our library, chat with your data in plain English, and find hidden info from large document sets, all within minutes.

Seamless Integrations

Connect to 50+ tools (HubSpot, Salesforce, AWS, and more), and bring all your data to a unified view.

Single Platform for All GTM Needs

Tired of hopping from one tool/platform to another? The MarkovML platform has everything you need to research, strategize, create content, collaborate, and analyze—all in one place. 

Affordable Pricing for GTM Teams

Chat with your data and documents, extract data-driven insights, create AI data visualization dashboards, build workflows, run apps, all in one convenient platform.

Starts at $199/month/team. (Try free for the first 30 days!)

How to Get AI-Driven Data Insights Using MarkovML

To begin with, click here to sign up for free. No credit card required.

We have several offerings to choose from to get data-driven insights from structured as well as unstructured data.

1. Data Insights - Chats

Data Insights is a singular interface to chat with structured, tabular datasets and connected databases to get instant insights.

1. From the left menu, navigate to ‘Data Insights’.
2. Click on ‘Start a new chat’ and add your data.

You can either upload a file or connect to a dataset using our supported integrations.

You could also simply click on ‘try sample data instead’ to get started quicker.

3. Once the dataset is imported, you are now ready to chat with your data.

The Data Insights page shows you the dataset on the left panel and your queries on the right.

4. Just click on the input box on the right panel, and start chatting.

5. You can toggle between Table view and Chart view for different data visualizations.

6. You can also change the chart type for better visualizations. Just click on ‘Change chart’ and choose the chart type.

2. Data Insights - Dashboards

To dive deeper into your data and better visualizations, you can also create full-fledged interactive dashboards. Here’s how:

1. From the same ‘Data Insights’ page, navigate to the ‘Dashboards’ tab.

2. Upload your data, or connect to a dataset, to land on your new dashboard.

3. You can chat with your data in the ‘Copilot’ tab to create charts. Save your charts to the dashboard for a unified visualization of your data.

4. Chat with your data, create charts or tables, and add relevant ones to your dashboard for an instant overview of frequent queries.

5. You can also chat with individual charts to get more info. Hover over each chart on your dashboard to get the ‘Brainstorm’ button.

3. Knowledge Vault

A third way to get the right AI-driven insights from your data is through Knowledge Vault, a premium feature available for our Enterprise users. Here, you can chat with documents and folders of unstructured data to find answers.

Your MarkovML Knowledge Vault app is pre-set with your knowledge base of documents and folders, so you can easily find the information you need without having to scour through multiple documents.

Transform Data into Insights, With MarkovML

In a world where data is the new currency, AI data visualization and AI-driven insights should always be a part of your arsenal. With MarkovML, you’re getting an entire toolkit of AI agents, data insights, and visualization products under one roof.

Stop guessing. Start knowing. Let’s get on a call to know how your team can gain valuable hours each week with AI-driven insights and visualizations.